5 Good Reasons To Buy Vintage Advertisements
1. They hold their value.
They’re something that’s different from what I like to call “filler art”. We all know what I’m talking about here. It’s that art you find as you’re wandering aimlessly through the aisles of Target, or Ross, or Home Goods. You find yourself in the back of the store and see the run of the mill art pieces & décor and think, “Hey, this would look kind of nice in my hallway…”
But really, for the same price as that piece that was mass produced and shipped over from another country, you could get a nostalgic piece of original Americana artwork, that will hold it’s value over time.
Now I’m not saying that these ads weren’t produced on a large scale at their time in history, because they were. But not many have survived the 70+ years of history, which is what makes them so unique, and what allows them to hold value. So for virtually the same price, why not invest in something that looks just as fabulous in your space, and that you’d be able to sell (if you’d ever even want to) for what you have in it?
2. They’re Great Gifts.
Have you ever had to shop for that person that has everything, or is impossibly difficult to shop for? Of course you have, we all have. These have saved me every single time, plus they’re incredibly unique and not something that most people will receive as a gift.
Have a friend that’s into cars, but you know nothing about them?
Get them a vintage automotive ad.
Are your friends having a baby shower?
Try a swan baby soap ad for nursery art.
Someone who is prior military celebrating a birthday?
Check out our military and wartime ads to find the perfect piece of memorabilia for them.
The list goes on and on. If you know a person well enough to know their interests, then you can find an ad that will speak to them personally. Plus it will seem like you’ve poured hours of thought into it, and searched endlessly for an original ;)
3. They’re Nostalgic
Modern society has become so used to the constant drumming of endless changes that are unfolding every day. Just think about how different things were just 10 years ago? Now imagine 50 years ago. 60 years ago, 70…
As ascetically pleasing and intriguing as vintage ads are, they also serve as direct windows into the past. They illustrate how people felt, viewed, and interpreted the world around them, as well as the products & services available to them. Don’t believe me? Take a look at wartime advertisements from the 1940’s. You’ll see all different kinds of companies, from large to small, rolling back their production to help with the war effort. You’ll see the emphasis placed on the old-fashioned American values. You’ll see familiar company names selling unfamiliar products. You’ll see ads for things you vaguely remember from your childhood, or that you remember your parents telling you about from theirs.
4. They’re Inexpensive
They're less expensive than most pieces of wall decor and art that you'll find in big box stores. Why not save some of you're hard earned cash and decorate your place to look just as good, if not better?
5. They Always Look Great In Any Space
Before television, the focus for all advertising was centered on a memorable & captivating artwork. Placing ads on the radio was competitive and expensive for companies; therefore a lot of effort was put into creating the best art content that would capture the publics’ attention.
Vibrant colors, witty catchphrases, and great artwork was the baseline foundation for any ad produced. Advertisers always had to be at the top of their game, constantly looking for new ways to appeal to their audiences’ likeness, and all of this is seen through their art. It’s because of these extensive efforts in this highly competitive field that we have such incredible looking ads today, and why they can work in any space. Go ahead and browse through some of Retro Sights new arrivals and you’ll see exactly what I mean.
All in all vintage advertisements are neat to browse through and see, but they're even better to own and decorate you're home with memories of the past.